Claudia Báez from Colombia’s Cuestión Pública on how to stay ahead of the game in investigative journalism

You can investigate serious corruption cases, but it doesn't mean that the way you talk about it to your audience should be super serious and boring. What if you come up with an AI-powered avatar that uses facts checked by human journalists, yet speaks to the audience in a sarcastic voice as an assistant rather than a know-it-all expert?

Claudia Báez, a digital innovator and co-founder of the Colombian investigative website Cuestión Pública, thinks that investigative journalism should by no means be delivered in a way that is appealing only to men in suits over 40.

She created an AI-powered tool - Odín - to help her team of journalists stay relevant to the current news agenda, reach different audiences, and, of course, save time and money.

I talked to Claudia about this and much more, so maybe you, as a storyteller anywhere in the world, can be inspired and apply some of these insights in your everyday professional life.

Main topics we discussed in this episode:

• Why Odín and how does this AI-powered tool help the team of Cuestión Pública stay relevant to audiences in Colombia?
• What's the most important question regarding AI we should ask ourselves first?
• What are the challenges investigative journalists face in Colombia, and how does technology help them solve some of those problems?
• Investigative journalism doesn't have to be delivered in a serious and often boring way. Generative AI gives us many opportunities to experiment with formats aimed at different audiences.
• On trust and transparency, and why journalists need to collaborate
• Claudia’s favourite AI tools with examples from Spain, Argentina and Venezuela
• On the future of journalism